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Mario Schulzke

My name is Mario and I grow ideas, companies and hot peppers.

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Someone, not everyone

The biggest mistake most entrepreneurs make is to be too broad in who they’re building it for. And that’s natural. Having more people who could buy your products feels safer, needing your nonprofit or reading your book. It’s almost like there’s that proverbial list in the

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The State of Fast Food After a Long Day of Drinking

Back in college, I used to spend my summers working for a beach club in Spain. Life was exactly as you might imagine. Work till two in the morning, go out until the sun came up and then meet up with a bunch of people for breakfast to end the

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Neighbors >

When I bought my house, it was one of a few I considered buying. The others were of similar size, all situated in what might be the "nicest" neighborhood in Missoula. They were all pretty comparable in price. The house I bought was the most centrally located. It

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Start / Stop / Continue

Early in my career, when working in business development at WONGDOODY, we'd do a post-mortem after every pitch. Both the ones we won and the ones we lost.   The process we followed was straightforward but worked great. It's called Start/Stop/ Continue. When you analyze what

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The Campfire Code

Last week, I had a fantastic experience: a long weekend with some of my best friends at our cabin up in the mountains.  We fished. We chopped wood. We cooked meat (and fish) over a fire. Some beverages were had. And we had some incredible conversations about fish and life.

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Moments Between Moments

Before I had a kid, I never thought much about the moments in between moments. Now that my time is in much more limited supply, I am a lot more aware of those moments in between moments. * Daycare pickups * Commuting to the office * Walks to the store * The 15 minutes

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Accountability

There are only a few problems in life you can't solve through accountability. But most things can be solved by building a system where someone holds you accountable. When I decided I wanted my physique closer to six-pack abs than a permanent dad bod, I started paying someone

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A Wise Old Owl

Here is a great poem I've been thinking about lately. A wise old Owl Sat on an oak. The more he saw, The less he spoke. The less he spoke, The more he heard. Why can’t we be Like that wise old bird? I hear this was

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Spending Power

One of my former clients was a famous entrepreneur who built a multi-billion dollar company and was friends with Steve Jobs. We got to be good buddies, and he'd regularly fly out his plane to have dinner with me in Portland. Whenever I was in San Francisco, he

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Electric Bikes

Gas, registration fees, insurance, maintenance... Oh, and then there’s the cost of actually buying a car. Cars are expensive to buy, operate, store, and maintain. If you’re buying a new car, the average cost to buy, drive and maintain is $894 per month or $10,728 per year.