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Schulzke Dot Com

My name is Mario. Last name Johnson.  I kid. Last name Schulzke.

I am an equal parts entrepreneur, marketer, and teacher. Or at least that is what I tell my mother.

re: entrepreneur. I founded IdeaMensch, where we have interviewed and featured over 7,000 entrepreneurs, makers, and doers since 2009.

re: marketer. I spent my twenties running digital marketing campaigns for some of America's biggest brands. Since then I have been doing the CMO thing at the University of Montana, Geniuslink, and now am the COO of Pathlabs.

re: teacher. I teach marketing to both business students and nonprofit leaders at the University of Montana.

My goal in life used to be to live an interesting life. Then I had a child. I am an immigrant, a grandson of refugees,  a (slow)Ironman, and a Costco Exec member. My lifemates are a curly-haired wife, a baby girl who won't nap, a cat named Walter, and a vindictive long-haired wiener dog.

Recent Posts

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Neighbors >

When I bought my house, it was one of a few I considered buying. The others were of similar size, all situated in what might be the "nicest" neighborhood in Missoula. They were all pretty comparable in price. The house I bought was the most centrally located. It was the

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Start / Stop / Continue

Early in my career, when working in business development at WONGDOODY, we'd do a post-mortem after every pitch. Both the ones we won and the ones we lost.   The process we followed was straightforward but worked great. It's called Start/Stop/ Continue. When you analyze what happened and how you

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The Campfire Code

Last week, I had a fantastic experience: a long weekend with some of my best friends at our cabin up in the mountains.  We fished. We chopped wood. We cooked meat (and fish) over a fire. Some beverages were had. And we had some incredible conversations about fish and life.

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Moments Between Moments

Before I had a kid, I never thought much about the moments in between moments. Now that my time is in much more limited supply, I am a lot more aware of those moments in between moments. * Daycare pickups * Commuting to the office * Walks to the store * The 15 minutes

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Accountability

There are only a few problems in life you can't solve through accountability. But most things can be solved by building a system where someone holds you accountable. When I decided I wanted my physique closer to six-pack abs than a permanent dad bod, I started paying someone 300 bucks

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