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Schulzke Dot Com

My name is Mario. Last name Johnson.  I kid. Last name Schulzke.

I am an equal parts entrepreneur, marketer, and teacher. Or at least that is what I tell my mother.

re: entrepreneur. I founded IdeaMensch, where we have interviewed and featured over 7,000 entrepreneurs, makers, and doers since 2009.

re: marketer. I spent my twenties running digital marketing campaigns for some of America's biggest brands. Since then I have been doing the CMO thing at the University of Montana, Geniuslink, and now am the COO of Pathlabs.

re: teacher. I teach marketing to both business students and nonprofit leaders at the University of Montana.

My goal in life used to be to live an interesting life. Then I had a child. I am an immigrant, a grandson of refugees,  a (slow)Ironman, and a Costco Exec member. My lifemates are a curly-haired wife, a baby girl who won't nap, a cat named Walter, and a vindictive long-haired wiener dog.

Recent Posts

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Negative Stuff

Stuff. You need much less than you think.

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When my grandmother died, my grandfather was pretty helpless. He had gone through most of his life without ever knowing how to make himself something as simple as an egg. And my grandmother never worked in a factory or fought in a world war. They were dependent on each other.

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One year in college, my girlfriend invited me home for Thanksgiving dinner. It was lovely, so I wrote a thoughtful thank-you note to her parents, thanking them for their hostility.  The correct word would have been hospitality.  Coming to America, my English was terrible. A.k.a., this is one

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Pillow (Self) Talk

Every day, we make choices, big and small. Mostly, they are small- like 99% small. Those small choices add up. They compound and, over time, determine what kind of life we will live.  * Will you be healthy?  * Will you be happy?  * Will you be successful? * Will you have to worry

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When I first graduated college, there were few jobs available. It was a bummer, as just a couple of years earlier, a bunch of my friends were getting signing bonuses for their first job after graduation. The existing jobs were hotly contested, with often hundreds of applications. I had about