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Schulzke Dot Com

My name is Mario. Last name Johnson.  I kid. Last name Schulzke.

I am an equal parts entrepreneur, marketer, and teacher. Or at least that is what I tell my mother.

re: entrepreneur. I founded IdeaMensch, where we have interviewed and featured over 7,000 entrepreneurs, makers, and doers since 2009.

re: marketer. I spent my twenties running digital marketing campaigns for some of America's biggest brands. Since then I have been doing the CMO thing at the University of Montana, Geniuslink, and now am the COO of Pathlabs.

re: teacher. I teach marketing to both business students and nonprofit leaders at the University of Montana.

My goal in life used to be to live an interesting life. Then I had a child. I am an immigrant, a grandson of refugees,  a (slow)Ironman, and a Costco Exec member. My lifemates are a curly-haired wife, a baby girl who won't nap, a cat named Walter, and a vindictive long-haired wiener dog.

Recent Posts

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Misunderstood

One year in college, my girlfriend invited me home for Thanksgiving dinner. It was lovely, so I wrote a thoughtful thank-you note to her parents, thanking them for their hostility.  The correct word would have been hospitality.  Coming to America, my English was terrible. A.k.a., this is one

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Pillow (Self) Talk

Every day, we make choices, big and small. Mostly, they are small- like 99% small. Those small choices add up. They compound and, over time, determine what kind of life we will live.  * Will you be healthy?  * Will you be happy?  * Will you be successful? * Will you have to worry

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Zag

When I first graduated college, there were few jobs available. It was a bummer, as just a couple of years earlier, a bunch of my friends were getting signing bonuses for their first job after graduation. The existing jobs were hotly contested, with often hundreds of applications. I had about

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2024

I don't do New Year's resolutions anymore. Why? Well, I am super happy with the life I have. I love my family, everyone is healthy, I work out most days, my job is fun, teaching is incredibly gratifying, and I have some bucket list adventures planned

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Every Day

Doing something every day is easier than doing it every other day. It seems counterintuitive, but it's true.   We humans are creatures of habit. Whether it's a good or bad habit, the more we do it, the more it sticks.  Then, the more it sticks, the