Skip to content
Schulzke Dot Com

My name is Mario. Last name Johnson.  I kid. Last name Schulzke.

I am an equal parts entrepreneur, marketer, and teacher. Or at least that is what I tell my mother.

re: entrepreneur. I founded IdeaMensch, where we have interviewed and featured over 7,000 entrepreneurs, makers, and doers since 2009.

re: marketer. I spent my twenties running digital marketing campaigns for some of America's biggest brands. Since then I have been doing the CMO thing at the University of Montana, Geniuslink, and now am the COO of Pathlabs.

re: teacher. I teach marketing to both business students and nonprofit leaders at the University of Montana.

My goal in life used to be to live an interesting life. Then I had a child. I am an immigrant, a grandson of refugees,  a (slow)Ironman, and a Costco Exec member. My lifemates are a curly-haired wife, a baby girl who won't nap, a cat named Walter, and a vindictive long-haired wiener dog.

Recent Posts

Members Public

Vote

I am not going to publish one of my normal posts this week. Instead, I'll use this space to encourage all of you to go out and vote. Every election is important, but this one has some real urgency to it. Please vote.

Members Public

Make before you manage

It's all too easy to go through your day, running from meeting to meeting, call to call, request to request, small task to small task, only to reach the end and realize you haven't accomplished anything meaningful. Next day, same story. Day after, rinse and repeat.

Members Public

where they know your name

Back in the day, I had a billionaire client who always invited me out to dinner when I was in San Francisco. We went to the same restaurant every time, which seemed weird because he could afford to go to any restaurant in the world multiple times per day. One

Members Public

Make Good Art

Neil Gaiman is someone I admire greatly. Sure he's a prolific science fiction author. But I mostly just love his views on creative work and art. This video applies to every artist. Every business graduate. And every human being.

Members Public

Counting

Counting may be the most powerful tool for achieving our goals. It's simple. It's effective. It just works. * Want to save more money? Set a goal and count your savings. * Want to invest more? Set a goal and count your investments. * Want to lose weight? Set