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Schulzke Dot Com

My name is Mario. Last name Johnson. I kid. Last name Schulzke.

I am an equal parts entrepreneur, marketer, and teacher. Or at least that is what I tell my mother.

re: entrepreneur. I founded IdeaMensch, where we have interviewed and featured over 8,000 entrepreneurs, makers, and doers.

re: marketer. I spent my twenties running digital marketing campaigns for some of America's biggest brands. Since then, I have been doing the CMO thing at the University of Montana, Geniuslink, and I am now the COO of Pathlabs.

re: teacher. I teach marketing to business students and nonprofit leaders at the University of Montana.

My goal in life used to be to live an interesting life. Then I had a child. I am an immigrant, a grandson of refugees, a (slow)Ironman, and a Costco Exec member. My lifemates are a curly-haired wife, a toddler who won't nap, a cat named Walter, and a vindictive long-haired wiener dog.

Recent Posts

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Overpowered

I drive an old car. I mean not that old. But like 20 years old. To maximize the value I get from that car, I installed a new Apple Carplay stereo and remote starter. It seemed like a great idea. Plug in my phone. Listen to podcasts. Start my car

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Loser's Game

I love to play ping pong. It's social. It's fun. It's fast. I'm a top 100 player here in Missoula, Montana. When I tell people ping pong is a loser's game for me, they usually react like: 'Come on,

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Tension

People don't like tension. It makes you uncomfortable. It pushes you outside your comfort zone. Something is supposed to be easy, and then along comes tension - now you're having to work hard, deal with conflict, have tough conversations, speak in public, feel like an imposter,

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Runway

Early in my career, I quit a full-time job at a mediocre ad agency to become an unpaid intern in a world-class ad agency. It was one of the best decisions I've ever made. I had been saving judiciously to be able to make this move by living

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Belonging

One of the truest truths of being human is that we all want and need to belong in some way or shape. Functioning families are a great example of people belonging. Sadly, oftentimes, people who don't have a functional family are more likely to fall prey to all

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