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Schulzke Dot Com

My name is Mario. Last name Johnson.  I kid. Last name Schulzke.

I am an equal parts entrepreneur, marketer, and teacher. Or at least that is what I tell my mother.

re: entrepreneur. I founded IdeaMensch, where we have interviewed and featured over 7,000 entrepreneurs, makers, and doers since 2009.

re: marketer. I spent my twenties running digital marketing campaigns for some of America's biggest brands. Since then I have been doing the CMO thing at the University of Montana, Geniuslink, and now am the COO of Pathlabs.

re: teacher. I teach marketing to both business students and nonprofit leaders at the University of Montana.

My goal in life used to be to live an interesting life. Then I had a child. I am an immigrant, a grandson of refugees,  a (slow)Ironman, and a Costco Exec member. My lifemates are a curly-haired wife, a baby girl who won't nap, a cat named Walter, and a vindictive long-haired wiener dog.

Recent Posts

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Make Good Art

Neil Gaiman is someone I admire greatly. Sure he's a prolific science fiction author. But I mostly just love his views on creative work and art. This video applies to every artist. Every business graduate. And every human being.

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Counting

Counting may be the most powerful tool for achieving our goals. It's simple. It's effective. It just works. * Want to save more money? Set a goal and count your savings. * Want to invest more? Set a goal and count your investments. * Want to lose weight? Set

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Parenting

Parenting. It can feel tough - especially at first. There are many moments that you're going to want to pass. Teething, tantrums, blowouts, daycare bugs, blowouts, sleepless nights, food thrown around the house, as well as the occasional cat. But then, one day, you will recognize how special

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Quiet

There aren't enough quiet times in our lives anymore. Boring moments. Times when you're entirely aware of the moment you're in. Everything is fast. Everything is connected. Dings here. Notifications there. Endless scrolling. Hopping from one mediocre dopamine hit to the next. I am

Quiet
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Degradation

Everything in life degrades. Some things you can stop from degrading, some things you can slow down, and others go straight to nothing. It's why I have a hard time buying fresh flowers. I struggle with their pace of degradation versus the period of value delivered. Is that

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