Assuming you're not a trust fund baby gifted with incredible genes, things are going to get hard at some point in life. You might struggle to pay the bills. Or you're dealing with some health issues brought on by a series of compounding unhealthy life choices. Or a relationship with
I have been teaching at the university level for the last couple of decades, first at the Academy of Art University and then at my alma mater, the University of Montana. At the same time, I've been both a marketing practitioner and entrepreneur. When I first started teaching, I'd follow
For the first ten years of my career, I spent my days working on dozens of large brands in ad agencies and my nights trying to launch side project businesses. My agency work exposed me to bigger-picture business strategy thinking across various industries and some of the most brilliant and
Early in your career, your focus should be on honing your craft. Do the work. Learn about the work. Put in the extra hours. Start a side project that gives you even more at-bats. Your goal needs to put yourself on a track to be great at what you do.
I studied finance in college and even worked for American Express Financial Services. I loved some of the principles that drove half of our decision-making. I hated the greed that drove the other half. So ultimately, I ended up in marketing. One of the principles that stuck with me was
I have done marketing for twenty years now. Without exception, I can tell you that the best people to market to are the ones already "leaning in" looking for a solution to their problem. Yet somehow, too many marketers and brands decide to go after everyone and their mother-in-law regarding
Business can be complicated. Ditto for marketing. Relationships, same. Whenever others are involved, you're going to encounter challenges and compromises. Welcome to being human. There are two ways to approach those situations. You can look to come out ahead (mostly a zero-sum game), or you can try to create a
I've done marketing for some of the biggest companies in the US. I've run campaigns spending tens of millions of dollars in advertising. I've managed large teams and P&Ls. But you know what. I have learned the most being an entrepreneur, mainly building small companies, websites, books, and
In life, you need at-bats. It’s less about hitting them all, but more about getting as many smart at-bats as possible. Getting an at-bat can be scary. At bats tend to sit at the intersection of momentary success or failure. They’re deciding moments. I have never played baseball.
Usually, as humans, we choose the easy path. And given our success as a species, that tends to work out well. So we all do it. All the time. Walk to work? Nah, I’ll drive. Exercise? Yeah right after I get to the end of Netflix. Cook an elaborate