Focus on those leaning in
I have done marketing for twenty years now. Without exception, I can tell you that the best people to market to are the ones already "leaning in" looking for a solution to their problem. Yet somehow, too many marketers and brands decide to go after everyone and their
When You Graduate, Move To the City
I went to school in Montana. I loved it. Upon graduation, I even had a good job in my industry, right here in Montana. Still, I moved to Seattle to become an unpaid intern at an ad agency. That decision ultimately led to a pretty incredible career so far, which
How To Create Win-Win Situations
Business can be complicated. Ditto for marketing. Relationships, same. Whenever others are involved, you're going to encounter challenges and compromises. Welcome to being human. There are two ways to approach those situations. You can look to come out ahead (mostly a zero-sum game), or you can try to
The Undeniable Upside of Handkerchiefs
I am European. That means a few things. I wear my wedding ring on my right hand, even though my wife is still alive. I judge people harshly when not ordering mayo with their French fries. I once picked my mother-in-law for dinner on a Vespa. When someone asks me,
4 Reasons Why You Should Always Be An Entrepreneur
I've done marketing for some of the biggest companies in the US. I've run campaigns spending tens of millions of dollars in advertising. I've managed large teams and P&Ls. But you know what. I have learned the most being an entrepreneur, mainly
The Way We Teach Marketing is All Wrong
Learn then test. Or maybe even learn then do. Read, listen, watch and then show up and nail your quizzes, midterms, finals, or worst yet, group presentations. I have been doing marketing at a high level for the last twenty years. Yet every time I make decisions based mainly on
How To Structure Your Marketing For Success
In this essay, I will show you a dead-simple method to structure and organize your marketing. Most marketing fails. A lot of it has to do with our inability to plan the work and set realistic expectations for the strategies you'll try. Here are the three ways to
2022
I have a few goals for 2022, which I'll document here for accountability's sake. Not that I have been publishing my goals in public, but all of these are building on existing efforts. Here we go. 100 Rides Between my Peloton and my Ritchey's,
At Bats
In life, you need at-bats. It’s less about hitting them all, but more about getting as many smart at-bats as possible. Getting an at-bat can be scary. At bats tend to sit at the intersection of momentary success or failure. They’re deciding moments. I have never played baseball.
Hard Works
Usually, as humans, we choose the easy path. And given our success as a species, that tends to work out well. So we all do it. All the time. Walk to work? Nah, I’ll drive. Exercise? Yeah right after I get to the end of Netflix. Cook an elaborate
