Minimum Viable

In marketing, "minimum viable audience" means serving the smallest group of people who truly need what you offer. It's efficient, effective, and deeply human — because you’re solving a real problem for people you understand.

But what if we applied that same thinking to other areas of life?

• Minimum Viable Housing — What’s the smallest space you can comfortably live in that meets your needs?
• Minimum Viable Transportation — What’s the simplest, most cost-effective way to get where you need to go?
• Minimum Viable Wardrobe — How many outfits do you actually need to feel good, function well, and express your identity?
• Minimum Viable Travel — Do you need to drive your car, or can you get there on a bicycle? Can you take the layover if it saves $400?
• Minimum Viable Friendships — What’s the smallest number of close, meaningful relationships you need to feel supported and be a great friend in return?

These aren’t questions of deprivation.

They’re questions of prioritization.

Sometimes, "just enough" is exactly what you need — nothing more, nothing less. How about the space you save by not chasing excess?

You can invest that in the parts of life you really want to go big on — family adventures, deep creative work, health, charity, and freedom.

And of course, bikes and fly rods.

The goal isn’t always to live minimally.

But it’s always worth asking:

“What’s the minimum viable version of this — and would that be enough?”