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Mario Schulzke

My name is Mario and I grow ideas, companies and hot peppers.

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ambulance

I've only been the key actor in the back of an ambulance once, and hopefully, I won't find myself in that situation for a long time. It appeared to be a life-or-death situation, but fortunately, it wasn't. I'll never forget being carried

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Early

The first book I read (voluntarily) was, at the age of 16, Arnold Schwarzenegger's Bible of Bodybuilding. It taught me so much about fitness, which I've been able to put to work for the last few decades (gulp). If I had read that book later on

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Cabin

Off The Grid Adventures With A Clueless Craftsman If you texted my wife to inquire about my weekend activities from recent years, her response would likely mirror the above. It's probably true, accompanied by some sassy (and well-earned) emojis. But it's also the title of a

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Present

I started working in marketing right as the commercial Internet got started, before the days of Google or social media. It felt like the Wild West back then. We had very questionable ideas and were dumb enough to try most of them. Those early days were so much fun, and

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2025

The end of the year is a nice time to reflect upon what went well, what went wrong, and what you aim to do about it in the coming year. I no longer do New Year's resolutions; instead, I try to define broader themes with specific goals. I

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Open The Beach

Sometimes, in Florida, the beaches have to be closed when large sharks are seen close to shore. They can stay closed for a long time, usually until the sharks are confirmed to have moved on. Or until a highly trained angler (often having traveled from far away) catches the shark.

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yes then no

Early on in my career, I said "yes" to just about any opportunity that came my way. I treated every opportunity like a door that needed opening. * Publish a book on how to write complaint letters? Yes. * Help open a German restaurant in LA? Yes. * Go door to

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Beanies

I'm not a minimalist, even though I sometimes play one on the Internet. I have enough shirts, sweaters, beanies, hoodies, wool socks, hats, jackets, and bags to last me a lifetime. Yet you'll often/usually see me wear the same kind of outfit over and over.

Beanies
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Doing

Ever set yourself a big goal? Run a marathon. Write a book. Start a business. Lose weight. Meditate daily. The list is endless. And so is the list of failures. But here's the thing - most goals don't die from poor planning. Or lack of ambition.

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Vote

I am not going to publish one of my normal posts this week. Instead, I'll use this space to encourage all of you to go out and vote. Every election is important, but this one has some real urgency to it. Please vote.